Research Spotlight_Extra

École de technologie supérieure (ÉTS) is a university specializing in engineering education and applied research.

In a competitive graduate recruitment landscape, ÉTS sought to increase the visibility of its research to attract top students and researchers from Canada and abroad. The goal was to highlight the expertise of its professor-researchers and the real-world impact of their work.

To do so, the institution mandated our team to design and produce a series of interview-based video capsules. Each capsule features a professor-researcher interviewed by a student.

Filming took place on the ÉTS campus, maximizing views of Montréal to showcase both the academic setting and the city’s quality of life, a key factor in university recruitment.

Strong emphasis was placed on editorial development and content clarity. Prior to filming, professor-researchers and student interviewers were prepared to ensure complex scientific topics remained clear, accurate, and accessible. Each interview was filmed twice, allowing the editing process to select the clearest and most effective explanations.

A distinctive visual element was also integrated into the series: a metallic frame in ÉTS colours, used both on set and as a graphic device. This element creates a consistent visual signature and adds rhythm to the capsules.

The project resulted in a series of eight video capsules, each approximately four minutes long, designed and produced for mobile viewing and vertical formats.

The series was widely distributed on ÉTS’s social media platforms and displayed on screens across the campus. The capsules were also used in targeted institutional communications, particularly for graduate recruitment.

The topics explored span a wide range of research areas, including recycled materials for road construction, solutions to improve greenhouse productivity, early diagnosis of Alzheimer’s disease, and software for managing drone swarms.