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Casuals Collection

Where heritage meets urban style

  • CLIENT Bottes Boulet
  • Industry Types Retail & E-commerce
    Manufacturing & Industrial Processing
  • Video Types Marketing & Promotion

Context

Founded in 1933, Boulet Boots is an iconic North American brand and the largest cowboy boot manufacturer in Canada. Known for its craftsmanship, the company sought to expand its audience with the launch of a more urban boot model, while staying true to its brand DNA.

Following an initial collaboration with 2 Square Films on a corporate video, Boulet Boots entrusted the team with the creation of a social-first promotional campaign, designed to support visibility, positioning, and conversion objectives.

Strategy

2 Square Films created promotional capsules tailored to Instagram and Facebook, aligned with platform-specific usage: short formats optimized for mobile viewing and immediate visual hooks.

By opting for a streamlined production approach, 2 Square Films was able to prioritize media investment, define targeted audiences, and adapt messaging across Canadian and U.S. markets.

Results

The campaign increased Boulet Boots’ visibility among a targeted urban audience, supported the launch of a new product, and reinforced the brand’s ability to evolve while honoring its heritage.

This project highlights 2 Square Films’ ability to create social-native content and align creative execution with paid media strategy and performance.

 

Snapshots
of The
Project

A picture is worth a thousand words. Explore a curated selection of moments that showcase our craft, our people, and the impact we create.

Presentation in Front of the St-Tite Facility

On-camera address directed by 2 Square Films, featuring Louis Boulet speaking directly to his teams and embodying the brand’s values and heritage within its manufacturing environment.

Workshop / Craftsmanship

On-site workshop filming highlighting the precision of each gesture and the brand’s artisanal craftsmanship, captured through an immersive production approach by 2 Square Films.

More Than
a Project:
A Collaboration

At 2Square, we believe in the power of partnerships. We're not just committed to helping our customers achieve short-term goals, but to laying the foundations for lasting, mutually beneficial collaboration. Discover other outstanding projects created with the same partner.

Training

To support its international network of sales representatives, the brand commissioned a corporate training video designed to communicate its core values and artisanal craftsmanship.

2 Square Films conceived and produced an authentic, visually refined video featuring third-generation leader Louis Boulet, who presents the company’s manufacturing methods and legacy of excellence on screen. Distributed across North America, this explanatory video strengthened team alignment, equipped sales representatives with key brand knowledge, and reinforced pride in the brand.

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Simpler, Smaller, Smarter, Motor control

Smart D

From human to Emotion

H2Emotion

SOCIAL

Old Montreal

  • 85, Saint-Paul West Sreet
    Montreal, QC
    H2Y 3V4
    (514) 525-1024

Plateau Mont-Royal

  • 5255, Garnier Sreet
    Montreal, Qc
    H2J 3T3
    (514) 525-1024

Executive Producers