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Beyond care: dignity

Giving a face to healthcare professionals and highlighting their commitment.

  • CLIENT Commission des droits de la personne et des droits de la jeunesse
  • Industry Types Government & Public Institutions
    Healthcare & Pharmaceuticals
  • Video Types Corporate & Brand Image
    Awareness & Advocacy
    Docuseries & Web Series

Context

The Commission des droits de la personne et des droits de la jeunesse is an independent government agency dedicated to defending and promoting citizens’ rights. As part of the presentation of the Prix Droits et Libertés 2021, it wanted to produce a series of testimonial videos to highlight the courage and commitment of healthcare workers in safeguarding our right to life, health and dignity during the Covid-19 pandemic.

Strategy

Thanks to our long experience in documentary production, we’ve selected the best testimonials that are both authentic and varied. To avoid repetition and clichés, we asked participants to tell us ONE missing moment from their experience during the pandemic; ONE moment when they were challenged and stepped out of their comfort zone. To unify the series, we created a stylistic opening by filming each participant dressed from head to toe in their protective gear, which they gradually removed. It’s a beautiful allegory of the story they tell us… without masks.

Results

The result: a series of inspiring and moving stories, told in the present tense.

The five 3-minute portraits were shown on the big screen at the award ceremony, and then made available on the organization’s YouTube channel. A one-minute teaser was also produced, featuring highlights from the series.

CDPJ_Beyond care, dignity. Diana Cubillos, health and social services auxiliary, sings with her patient.

Snapshots
of The
Project

A picture is worth a thousand words. Explore a curated selection of moments that showcase our craft, our people, and the impact we create.

More Than
a Project:
A Collaboration

At 2Square, we believe in the power of partnerships. We're not just committed to helping our customers achieve short-term goals, but to laying the foundations for lasting, mutually beneficial collaboration. Discover other outstanding projects created with the same partner.

Projection of the vignette series on large screen during a tribute evening.
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Old Montreal

  • 85, Saint-Paul West Sreet
    Montreal, QC
    H2Y 3V4
    (514) 525-1024

Plateau Mont-Royal

  • 5255, Garnier Sreet
    Montreal, Qc
    H2J 3T3
    (514) 525-1024

Executive Producers